List of banned/censored adverts and reasons for the ban:
http://www.bestrejectedadvertising.com/html/?page=tv&type=most&id=230
Scholarly articles relating to the censorship of advertising:
(will look into it further tonight)
http://scholar.google.com/scholar?q=censorship+of+television+advertising&hl=en&cr=countryUK%7CcountryGB&um=1&oi=scholart
Monday, 5 March 2007
ASA info
Advertising Standards Authority
Address
The Advertising Standards Authority, 2 Torrington Place, London WC1E 7HW (0171-580 5555)
http://www.asa.org.uk/
Organization
Chairman
12-member Council, mostly drawn from outside the advertising industry.
Independent of the advertising industry and of government.
Funded by a levy on display and direct mail advertising.
Remit
Handles complaints about advertising (except broadcast advertising, which is the responsibility of the ITC or the Radio Authority).
Regularly surveys press ads., posters, sales promotions etc. to check for breaches of its Code.
Advises UK government and EU on matters relating to advertising.
Runs seminars to enhance public, industry and media awareness.
Gives pre-publication advice to advertisers who seek the ASA's opinion on an ad. or campaign at the planning stage.
The ASA does NOT develop the Code. The Code is developed by the Committee of Advertising Practice (CAP), which is made up of representatives of the advertising business.
If an advertisement is found to breach the Code, the advertisers will be told by the ASA to remove it. If they fail to do so, they will almost certainly suffer adverse publicity. They may also find that publishers refuse to sell them advertising space. Ultimately, they could find themselves in court if they are referred to the Office of Fair Trading (this would apply to an ad. judged to be misleading rather than indecent).
The British Codes of Advertising and Sales Promotion
The Code's general rules are:
all advertisements should be legal, decent, honest and truthful
all advertisements should be prepared with a sense of responsibility to consumers and to society
all advertisements should respect the principles of fair competition generally accepted in business
no advertisement should bring advertising into disrepute
advertisements must conform with the Codes
the Codes are applied in the spirit as well as in the letter. (?!?!?!?!?)
The general rules are much lengthier than this, the above being the broad principles which inform the rules. For example, the more detailed rules state that:
an advertiser must hold documentary evidence to prove all claims made for a product before the ad. is submitted for publication
no advertisement should cause fear or distress without good reason
advertisements should not show or encourage unsafe practices except in the context of promoting safety
There are also additional rules relating to specific types of product, for example alcoholic drinks, slimming aids and cigarettes.
Address
The Advertising Standards Authority, 2 Torrington Place, London WC1E 7HW (0171-580 5555)
http://www.asa.org.uk/
Organization
Chairman
12-member Council, mostly drawn from outside the advertising industry.
Independent of the advertising industry and of government.
Funded by a levy on display and direct mail advertising.
Remit
Handles complaints about advertising (except broadcast advertising, which is the responsibility of the ITC or the Radio Authority).
Regularly surveys press ads., posters, sales promotions etc. to check for breaches of its Code.
Advises UK government and EU on matters relating to advertising.
Runs seminars to enhance public, industry and media awareness.
Gives pre-publication advice to advertisers who seek the ASA's opinion on an ad. or campaign at the planning stage.
The ASA does NOT develop the Code. The Code is developed by the Committee of Advertising Practice (CAP), which is made up of representatives of the advertising business.
If an advertisement is found to breach the Code, the advertisers will be told by the ASA to remove it. If they fail to do so, they will almost certainly suffer adverse publicity. They may also find that publishers refuse to sell them advertising space. Ultimately, they could find themselves in court if they are referred to the Office of Fair Trading (this would apply to an ad. judged to be misleading rather than indecent).
The British Codes of Advertising and Sales Promotion
The Code's general rules are:
all advertisements should be legal, decent, honest and truthful
all advertisements should be prepared with a sense of responsibility to consumers and to society
all advertisements should respect the principles of fair competition generally accepted in business
no advertisement should bring advertising into disrepute
advertisements must conform with the Codes
the Codes are applied in the spirit as well as in the letter. (?!?!?!?!?)
The general rules are much lengthier than this, the above being the broad principles which inform the rules. For example, the more detailed rules state that:
an advertiser must hold documentary evidence to prove all claims made for a product before the ad. is submitted for publication
no advertisement should cause fear or distress without good reason
advertisements should not show or encourage unsafe practices except in the context of promoting safety
There are also additional rules relating to specific types of product, for example alcoholic drinks, slimming aids and cigarettes.
YOU KNOW WHEN YOU'VE BEEN TANGO'D
Advertisements for Tango feature various bizarre occurrences with the catchphrase "You know when you've been Tango'd" produced by the agency HHCL. These began in 1991 with an ad featuring a man being slapped around the face by an orange-clad person (Peter Geeves) immediately after drinking Tango. It received widespread condemnation after a craze for "Tangoing" people swept the nation's playgrounds, and there were reports of children receiving serious injuries or even being deafened by being slapped on the ears. Whether or not these accounts were true, subsequent advertisements have used less dangerous practices. However, the first advert was named the 3rd best television commercial of all time in a 2000 poll conducted by The Sunday Times and Channel 4.
from Wikipedia.com
from Wikipedia.com
crazy frog
i found some more info on the Crazy Frog controversy
Case Study
Upheld in court
The explosion in the popularity of ringtones and mobile phone software is one of many new services which the ASA must track, and make sure that innovation doesn’t also lead to confusion or the risk of consumers being misled by advertising. Jamster is a producer of ringtones, games and other software for mobile phones. Their campaign, featuring the Crazy Frog and other characters, was one of the most complained-about broadcast campaigns of 2005. We upheld complaints that their advertising attracted customers who unwittingly signed up for a subscription service, believing they were buying a one-off ringtone. We also upheld complaints that the advertising appealed to children, with 33 complainants saying their children had received large phone bills. Jamster rejected the complaints made against them and challenged our judgement in upholding them. They exercised their right to use the appeals mechanism and have their case referred to the Independent Reviewer of ASA Adjudications. While waiting for the Independent Reviewer’s decision, Jamster also challenged our intention to publish our adjudication and sought an injunction to prevent us doing so. The High Court dismissed the application, saying that it was in the public interest to publish the ASA adjudication regardless of the review in progress. The ASA’s Director General Christopher Graham commented that the verdict “reminds the advertising business that the ASA carries out certain public law functions – and that it will be supported by the courts”. Following the Independent Review, the ASA Council decided that the overall ‘upheld’ adjudication should stand although the wording was amended.
Upheld in court
The explosion in the popularity of ringtones and mobile phone software is one of many new services which the ASA must track, and make sure that innovation doesn’t also lead to confusion or the risk of consumers being misled by advertising. Jamster is a producer of ringtones, games and other software for mobile phones. Their campaign, featuring the Crazy Frog and other characters, was one of the most complained-about broadcast campaigns of 2005. We upheld complaints that their advertising attracted customers who unwittingly signed up for a subscription service, believing they were buying a one-off ringtone. We also upheld complaints that the advertising appealed to children, with 33 complainants saying their children had received large phone bills. Jamster rejected the complaints made against them and challenged our judgement in upholding them. They exercised their right to use the appeals mechanism and have their case referred to the Independent Reviewer of ASA Adjudications. While waiting for the Independent Reviewer’s decision, Jamster also challenged our intention to publish our adjudication and sought an injunction to prevent us doing so. The High Court dismissed the application, saying that it was in the public interest to publish the ASA adjudication regardless of the review in progress. The ASA’s Director General Christopher Graham commented that the verdict “reminds the advertising business that the ASA carries out certain public law functions – and that it will be supported by the courts”. Following the Independent Review, the ASA Council decided that the overall ‘upheld’ adjudication should stand although the wording was amended.
Advertising
I'm deciding between 'Does censorship of advertising protect society?' and 'Is the censorship of advertising dictated by an over-sensitive minority?'
What do you think?
What do you think?
Thursday, 1 March 2007
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